1
Exact-match only from day one
The first campaign targets specific buyer-intent searches, not broad marketing traffic that burns a small test budget.
Trusted by
Companies our team has worked with
Accounting buyers care about proof before they book a call. This page now carries the same trust signals we use on Makreate's stronger service pages.
Why this page exists
The generic Google Ads page is too broad for accounting search intent
A partner searching for PPC support for accountants does not need a generic agency pitch. They need to know we understand recurring-service economics, local trust, compliance-sensitive wording and the difference between a form fill and a client worth keeping.
2
Accounting-specific landing page
The message is built around accounting firms, tax advisors, bookkeepers and audit practices instead of all industries.
3
Lead quality over lead volume
We optimise around calls, forms and partner-level conversations, then use search terms to cut anything that attracts poor-fit traffic.
100+Clients shipped
5.0Average client rating
3Regions served
10+Senior-team avg years
Launch keyword set
We start with accounting-intent searches, not generic marketing keywords
These are the kinds of exact-match terms the UK campaign should use first. SEO terms can be tested later in a separate campaign if we decide the intent is strong enough.
marketing for accountants
digital marketing for accountants
lead generation for accountants
accounting firm marketing
ppc for accountants
google ads for accountants
marketing agency for accountants
accountant leads
Conversion leaks we remove
Small budgets cannot afford generic PPC mistakes
For accounting firms, one bad click pattern can burn the learning budget. The campaign has to protect spend before it tries to scale.
What usually wastes budget
- Broad match pulling in jobs, software, courses and DIY templates.
- Ads sending every searcher to a generic Google Ads management page.
- No call tracking, no lead source hygiene and no way to judge lead quality.
- Reporting on clicks and CPL without knowing whether partners can close the lead.
What this setup does instead
- Exact-match keyword groups with negative keywords added before launch.
- Accounting-specific ad copy, sitelinks, callouts and landing-page content.
- Conversion actions mapped to form submits, calls and booked conversations.
- Weekly search-term reviews in month one so weak intent is cut quickly.
What Makreate manages
A lean Search campaign built like an accounting sales system
The first goal is not to impress Google with complexity. It is to learn which UK accounting searches turn into qualified enquiries at a cost that can support a monthly retainer.
- Campaign architecture with Search partners and Display network kept off.
- UK presence targeting so ads focus on people actually in the market.
- Responsive Search Ads filled with accounting-specific headlines and descriptions.
- Sitelinks, callouts and structured snippets written around accounting lead generation.
- Negative keywords for jobs, courses, free templates, software and low-intent research.
- GA4 and Google Ads conversion tracking guidance for form submissions and calls.
Pilot plan
A controlled first month for a small budget
With a lean budget, we keep the campaign narrow enough to learn. The win is not getting every possible click, it is proving which searches deserve more spend.
Tracking and search setup
Final URL, UTM structure, conversion action checks, exact keywords, negatives and asset coverage.
First search-term review
Cut irrelevant queries, tighten copy and identify the terms most likely to produce qualified meetings.
Lead quality review
Compare enquiries against service fit, geography, firm size and likelihood to pay monthly.
Scale or narrow
Increase spend only on winning exact terms, or reduce to the smallest profitable keyword set.
Recommended pilot
$1,000/ month management + ad spend
Best for a lean UK accounting test where the goal is to prove qualified enquiries before expanding into wider services or the US.
- Exact-match keyword buildout and negative keyword setup.
- Search-only campaign, UK presence targeting and conversion checks.
- Responsive Search Ads with full sitelinks, callouts and snippets.
- Weekly month-one optimisation and lead-quality review.
Who this is for
This is built for accounting firms, bookkeepers, tax advisors and audit practices that can close recurring monthly clients and want controlled paid search demand.
- Good fit: partner-led firms with capacity to follow up quickly.
- Good fit: firms selling bookkeeping, tax, audit or advisory retainers.
- Not ideal: firms looking for the cheapest possible clicks.
- Not ideal: firms that cannot track or qualify enquiries.
Proof and positioning
Built for firms where every new client can be worth months of retainers
Accounting leads do not need the same funnel as ecommerce or SaaS trials. The page, ad copy and follow-up should make the firm look credible before the prospect speaks to a partner.
A
Recurring revenue logic
We judge keywords by whether they can produce clients who stay, not whether they produce cheap form fills.
B
Trust-heavy copy
Ads and landing pages emphasise expertise, responsiveness and clear next steps instead of generic agency claims.
C
Follow-up ready
UTMs and lead source data help your team see which searches created actual conversations.
Accounting advertising
Accuvat
Accounting, bookkeeping, auditing and taxation services. From near-zero leads to demand the team had to scale around.
View case study →
Tax and compliance
Cleartax
Corporate tax, VAT and regulatory compliance campaign experience for a finance-sensitive audience.
View case study →
Accounting brand trust
Accuvat CloudBranding
Brand identity proof that supports the same trust problem accounting firms face in paid search.
View case study →
CRM proof
Show partners proof that leads turned into pipeline, not just clicks
The strongest Accuvat screenshots are the CRM views: lead source, lead status, follow-up notes and won-sale outcomes. That is the evidence an accounting firm wants before trusting a Google Ads partner.
Lead dashboard
Real lead records with status and outcome fields visible
This helps prospects see that the campaign was judged by actual pipeline movement, not vanity metrics or screenshots of ad clicks.
Sales pipeline
Follow-up, proposals and closed-sale notes in one view
The screenshot makes the commercial result easier to believe because it connects paid-search leads to the sales process after the form submission.
Personal details are blurred in the case-study screenshots. We keep the useful parts visible: source, intent, status, follow-up and outcome.
Client proof
What accounting advertising clients noticed after the rebuild
The point is not just to get clicks. The point is to know which searches create qualified conversations your team can actually close.
Abizer
Co-Founder, Accuvat Auditing
Before partnering with Makreate, our monthly lead generation was almost non-existent. Makreate's targeted campaigns increased lead quantity in just a few months, and the leads were far more qualified.
Bilal
Co-Founder, Accuvat Auditing
Earlier we used to just guess where our leads came from. Makreate set up full-funnel UTM tracking and analytics so we know exactly which channels are working.
Frequently asked questions
Do you run Google Ads only for accounting firms?
This landing page is for accounting and audit firms. Makreate also manages Google Ads for other B2B sectors, but this offer is built around the way accounting firms sell recurring monthly services.
Will you use broad match keywords?
No. The starting campaign is built around exact-match keywords only, supported by negative keywords, Search-only network settings and location presence targeting.
Why focus on the UK first?
For a lean test budget, UK accounting search demand is specific enough to keep the campaign focused and CPC pressure is easier to control than a broad US launch.
What does the launch setup include?
Keyword research, exact-match campaign structure, RSA ad copy, sitelinks, callouts, structured snippets, negative keywords, conversion tracking guidance and landing-page recommendations.
How quickly can a UK accounting firm get leads?
Once billing, tracking and approvals are in place, Search campaigns can start generating enquiries in the first few weeks. The first month is used to validate search terms, conversion quality and cost per qualified lead.
What budget should an accounting firm start with?
The page recommends a controlled pilot: management from $1,000 per month plus media spend. The exact media budget depends on location, services and lead quality targets.
Do you track calls and form submissions?
Yes. The setup includes conversion tracking guidance for calls, form submissions and booked conversations, with UTM structure so lead source can be reviewed.
Want us to build the UK accounting Search campaign around this page?
We will map the exact-match keywords, ad copy, assets, negatives and conversion tracking before spend starts.