01
Search campaign architecture
Keyword themes, match types, ad groups and ad copy mapped to commercial intent.
What we manage
Paid search that is engineered around conversion quality.
We take over the pieces that usually break paid search: account structure, landing-page intent match, tracking, negative keywords and weekly budget decisions.
02
Conversion tracking
Google Tag Manager, GA4, Google Ads conversions, UTM governance and CRM attribution.
03
Performance Max controls
Audience signals, asset groups, brand exclusions and feed hygiene where PMax makes sense.
04
Landing-page CRO
Page feedback and build support so each campaign has a page that matches the searcher's need.
Audit the account and tracking
We inspect campaigns, keywords, spend waste, conversion events, GA4 and CRM flow before touching budgets.
Rebuild campaigns around intent
We separate brand, competitor, high-intent and research terms so reporting and bidding stay clean.
Launch with landing-page alignment
Every key ad group points to a page that answers the visitor's actual search, not a generic homepage.
Optimise weekly
Search terms, negatives, budgets, creative tests and conversion quality are reviewed every week.
Google Ads agency
A Google Ads management service built for leads, not ad-account theatre.
The page you send paid traffic to matters as much as the campaign settings. We connect keyword intent, ad copy, landing-page message match, conversion tracking and CRM follow-up so every optimisation has a business reason.
Paid search for high-intent buyers
We organise brand, non-brand, competitor, local, service and problem-aware keywords into campaigns that are easier to measure and scale.
Landing pages that match the search
We can write, design and build focused pages for Google Ads traffic, or improve your existing pages when the faster win is CRO.
Revenue-aware tracking
Google Ads, GA4, Tag Manager, UTMs, call tracking and CRM attribution are reviewed so you can see lead source, quality and follow-up.
Weekly optimisation rhythm
Search terms, negative keywords, budgets, ad copy, PMax signals and lead quality are reviewed weekly so spend moves toward the best traffic.
Google Ads case studies
Google Ads work with visible search-channel proof.
These advertising case studies include Google Ads dashboards, qualified lead pipelines and conversion paths. We keep broader paid acquisition examples underneath for context without pretending every project was only paid search.
Google Ads / Real Estate
Forerunners
Google Ads overview, CRM leads, qualified pipeline and lead source attribution for premium property enquiries.
View case study →Google Ads / Home Services
Glass World
Google Ads reporting, CRM leads and qualified enquiry tracking for premium glass and installation services.
View case study →Paid Acquisition / Accounting
Accuvat
Lead-generation campaigns for auditing, tax and bookkeeping services with clearer funnel attribution.
View case study →Paid Acquisition / Events
ClearTax
Audience acquisition and campaign reporting for corporate tax and compliance events.
View case study →
When it works best
Use Google Ads when buyers are already searching.
Google Ads is strongest when the market already knows the problem and is actively comparing providers, prices or solutions.
B2B services
Search campaigns for legal, accounting, consulting, industrial, technology and professional services.
High-ticket lead generation
Campaigns where one good lead can justify weeks of media spend.
Event and audience acquisition
Search and remarketing funnels for exhibitors, visitors, delegates and conference registrations.
Pricing
Start with the retainer that fits your market.
Pricing is simple for US and UK campaigns. We can scope a custom package when landing pages, analytics rebuilds or multi-market accounts are needed.
Monthly Remote
USD1,600/ month
- Google Ads account management
- Search and PMax setup
- Conversion tracking review
- Weekly optimisation
- Monthly lead and spend report
UK Monthly
GBP1,250/ month
- UK-focused campaigns
- GMT-aligned reporting
- Search term and negative keyword hygiene
- Landing-page recommendations
- Call and form tracking review
Custom Scale
Custom
- Multi-market accounts
- Landing page design and build
- CRM and reporting integrations
- Creative and video support
- Board-ready reporting
Testimonials
What clients say about Makreate.
Abizer
Co-Founder, Accuvat Auditing
Makreate's targeted campaigns increased our lead quantity in just a few months, and the leads themselves were far more qualified.
Bilal
Co-Founder, Accuvat Auditing
The team transformed our approach by setting up full-funnel UTM tracking and advanced analytics across our lead process.
Chetan
CEO, BurnCal - USA
The new website helped us increase conversions and retention, and we received a lot of positive feedback from customers.
FAQ
Google Ads questions, answered.
Is Google Ads worth it for lead generation?
Yes, when buyers are already searching and the funnel can track lead quality. We optimise toward qualified enquiries, calls and pipeline instead of click volume.
What Google Ads campaign types do you manage?
Search, Performance Max, remarketing, YouTube, Display and lead-generation campaigns. The mix depends on your offer and conversion path.
Can you fix our conversion tracking?
Yes. We set up Google Tag Manager, Google Ads conversions, GA4 events, UTM structure and CRM attribution.
Do you build landing pages for Google Ads?
Yes. We can design and build campaign landing pages, or provide CRO changes for your current pages if that is faster.
How much should we spend on Google Ads?
The right media budget depends on your market, click costs, sales value and target lead volume. We review those numbers before recommending spend.
Do you manage Google Ads for US and UK companies?
Yes. We support USD and GBP engagements and can align calls, reporting and campaign pacing around US or UK working hours.
Ready when you are
Let us turn Google Ads into a cleaner acquisition channel.
Send the current account, target market and monthly media budget. We will tell you where the waste is and what to fix first.