Financial assets

Inside the Financial Assets project.

The brief

The client offers wealth and asset advisory services to high-net-worth individuals across the GCC. Their previous website was a generic financial-services template that did not match the seniority of the audience they wanted to attract. The brief was to design and build a website that signalled trust and expertise the moment a prospect landed — and that performed well enough on mobile and on slow networks that the right audience wouldn't bounce before reading a single sentence.

Discovery

Discovery focused on the audience: who they were (40+, established, often referred), where they were finding the brand (search and personal referral), and what they needed the website to do before they'd consider a first meeting. The answer was less about lead generation and more about credibility verification — the prospects had usually been recommended, and they were on the site to confirm the firm was real, established, regulated and aligned with their needs. That changes everything about what to build.

Strategy

We built the site around three principles: (1) every claim is backed by a specific, verifiable detail (regulator, team credentials, partner firms, asset classes covered); (2) the firm's perspective shows up on every page — there is a clear point of view on markets, on wealth structuring, on what good advisory looks like; (3) performance is non-negotiable — the audience is mobile-first, often on hotel or in-flight Wi-Fi, and a slow page is a lost lead.

Execution

Custom design built around a serious, restrained editorial style — long-form on insights pages, tight and direct on service pages. A team page that names every advisor, with credentials and tenure. A compliance-aware enquiry funnel that captures the prospect's needs without feeling like a typical lead-gen form. A static-first architecture that scores top-tier on Core Web Vitals. Clean CMS so the team can add insights without engineering involvement.

Outcome

The site became the credibility-verification asset the firm needed. Internal anecdote from the partner team is that first meetings now skip the 'tell me about your firm' phase — prospects show up already up to speed. The performance work paid off in Search Console as well: indexing improved across the board after the migration.

"Working with Makreate has been an incredible experience for our team. Their UX and strategy work helped us create a website that feels intuitive and easy to use, both for our team and our customers. The development process was smooth, and the result speaks to the kind of audience we want to attract." Husain — CEO, Golden Care General Trading LLC — UAE

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