BurnCal Website
Website UX Revamp
HealthTech • Fitness • Startup
BurnCal Website
BurnCal needed a sharper website experience that could communicate the product clearly, support trust, and improve the path from first visit to conversion.
UX work across audit, research, strategy, design, and testing.
User Experience Design Audit
A systematic evaluation of the product experience to identify usability issues, design gaps, and improvement opportunities.
Product & Market Research
Research into the market, customer needs, competitors, and product context to guide better decisions.
User Experience Research
User-focused research to uncover real problems, requirements, and design opportunities.
Innovation
New ideas and product improvements designed to increase value and make the experience more useful.
User Experience Design
Interface and interaction design focused on usability, accessibility, clarity, and user satisfaction.
User Experience Testing
Testing and evaluation to observe usage, identify friction, and improve the product experience.
Designed for clearer product outcomes.
The redesign clarified what BurnCal does and made the experience easier to scan.
The page structure and visuals supported a more focused journey for new users.
Project context.
Fitness & HealthTech
BurnCal
Website UX Revamp
Poppins
Poppins type and BurnCal color system.
The old case study included type and color-system work that supported a cleaner and more consistent BurnCal website experience.
The original website experience.
The original screen capture documents the starting point before the UX revamp.
The improved BurnCal website direction.
The updated website screens show the improved information structure, messaging, and product presentation.
