BurnCal App Gamification
Mobile App Gamification
Fitness • HealthTech • Habit Design
BurnCal App Gamification
BurnCal wanted to increase app engagement, strengthen habit loops, and create reward moments users would be more likely to share publicly.
UX work across audit, research, strategy, design, and testing.
User Experience Design Audit
A systematic evaluation of the product experience to identify usability issues, design gaps, and improvement opportunities.
Product & Market Research
Research into the market, customer needs, competitors, and product context to guide better decisions.
User Experience Research
User-focused research to uncover real problems, requirements, and design opportunities.
Innovation
New ideas and product improvements designed to increase value and make the experience more useful.
User Experience Design
Interface and interaction design focused on usability, accessibility, clarity, and user satisfaction.
User Experience Testing
Testing and evaluation to observe usage, identify friction, and improve the product experience.
Designed for clearer product outcomes.
The experience focused on keeping users motivated through short-term rewards and long-term progress.
Reward and progress moments were designed to increase user sharing and awareness.
Project context.
Fitness & HealthTech
BurnCal
App Gamification
Poppins
More motivation, more return visits, more shareable progress.
BurnCal wanted users to spend more time in the app, return more often, and feel a stronger pull toward their long-term fitness goals.
Poppins type and BurnCal color system.
The gamification work used the BurnCal visual system to keep rewards, progress, and interface states consistent.
Original end-workout experience.
The before screen shows the starting point for the gamified flow.
Iterations that did not make the final cut.
The old case study preserved wireframes and alternate directions, which are useful for showing the design process.
The final gamified experience.
The after screen shows the more complete reward and progress experience after the UX revamp.
