BurnCal AI Squat Challenge
AI Fitness Challenge
Computer Vision • Fitness • HealthTech
BurnCal AI Squat Challenge
BurnCal wanted to transform its AI squat interface from a counter and form-correction tool into a shareable challenge experience with broader awareness potential.
UX work across audit, research, strategy, design, and testing.
User Experience Design Audit
A systematic evaluation of the product experience to identify usability issues, design gaps, and improvement opportunities.
Product & Market Research
Research into the market, customer needs, competitors, and product context to guide better decisions.
User Experience Research
User-focused research to uncover real problems, requirements, and design opportunities.
Innovation
New ideas and product improvements designed to increase value and make the experience more useful.
User Experience Design
Interface and interaction design focused on usability, accessibility, clarity, and user satisfaction.
User Experience Testing
Testing and evaluation to observe usage, identify friction, and improve the product experience.
Designed for clearer product outcomes.
The redesign reframed the squat counter as a more motivating and shareable challenge.
The experience made it easier for users to understand the task, participate, and move through the challenge.
Project context.
Fitness & HealthTech
BurnCal
AI Squat Challenge
Poppins
From squat counter to AI squat challenge.
The goal was to make the AI squat experience more engaging, more viral, and more meaningful than a basic counter or correction tool.
Poppins type and BurnCal color system.
The challenge experience used the wider BurnCal visual system for consistency across product surfaces.
Original AI squat interface.
The before screen captures the experience before it was reframed into a challenge.
The redesigned challenge flow.
The after screen shows the improved AI squat challenge direction and participation experience.
