Google Ads Management

Google Ads Management Agency

Google Ads management built around qualified pipeline—not vanity conversions.

Search, Performance Max, remarketing, landing pages, conversion tracking and reporting connected in one acquisition system.

What this engagement can cover

  • Search
  • Performance Max
  • remarketing
  • landing pages
  • conversion tracking
  • reporting connected in one acquisition system

How Makreate approaches Google Ads Management Agency

  1. Scope the outcome. Align the audience, commercial goal, constraints and measures of success before production starts.
  2. Review the starting point. Use existing product, brand, campaign and performance evidence to prioritize the highest-leverage work.
  3. Deliver and validate. Share work in clear stages, test the important assumptions and keep decisions tied to the agreed outcome.
  4. Measure and improve. Document what shipped, what the evidence says and which next action is most likely to compound results.
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Google Ads management services

Google Ads management built around qualified pipeline—not vanity conversions

Makreate plans, launches and improves Google Ads campaigns for companies that need sales opportunities they can trace back to search terms, landing pages and ad spend. The work connects media buying with conversion tracking and landing-page decisions.

01 · Campaign strategy

Search, Performance Max and remarketing

We map campaign types to buying intent, separate brand from non-brand demand and build negative-keyword controls before budget scales.

02 · Measurement

Conversion tracking with business context

We define the actions worth optimizing for, audit tag coverage and use CRM feedback where available so form volume does not become the only success signal.

03 · Conversion

Landing pages and message match

Ads, keywords and landing-page promises are reviewed as one journey. That gives campaign tests a fair chance to improve qualified conversion rate.

04 · Optimization

Budget, bidding and search-term control

Reporting focuses on spend, intent, conversion quality and next actions. We use the evidence to adjust bids, creative, exclusions and page experience.

Request a Google Ads audit Read the Google Ads management guide
How management works

A clear operating rhythm from account audit to ongoing improvement

Audit the account

Review structure, search terms, settings, spend, creative, landing pages and existing conversion data.

Fix measurement

Agree on meaningful conversions and confirm the tracking needed to judge lead quality and pipeline impact.

Launch by intent

Build or restructure campaigns around how buyers search instead of forcing every term into one campaign.

Improve continuously

Use search-term, conversion and sales feedback to prioritize the next budget, ad and landing-page changes.

Industry-specific Google Ads

Specialist pages for different sales motions

The management process stays rigorous, but account structure, proof, lead qualification and sales cycles change by industry.

Google Ads for SaaS Google Ads for real estate Google Ads for accounting firms Google Ads for cybersecurity & IT
What is included in Google Ads management?

Scope can include account audit, campaign planning, keyword and audience research, campaign builds, ad copy, conversion tracking, landing-page recommendations, ongoing optimization and reporting. The exact deliverables are confirmed before work starts.

Is ad spend included in the management fee?

No. Google bills media spend directly to your advertising account. Makreate's management fee covers the agreed strategy, implementation and optimization work; current starting points are shown on the pricing page.

Can Makreate help with landing pages and tracking?

Yes. Landing-page design, development and conversion tracking can be included or scoped alongside campaign management when they are needed to produce reliable results.

How is this page different from the Google Ads management guide?

This is Makreate's commercial management service. The separate guide explains how to evaluate account structure, economics and agencies if you are researching or managing the work yourself.

Turn Google Ads into a measurable acquisition system

Tell us what you sell, where you sell it and which conversion or pipeline outcome matters most.

Discuss your account