- IOS & Android App
- HealthTech
- Startup
- SAAS
BurnCal Al Camera Vision Workout App
Research + Design + Testing + Build
Build an AI app that would allow users to effortlessly integrate AI Camera Vision Tracked workouts into their daily routine and reach their fitness goals
Services Provided
1 User Experience Design Audit
We perform a systematic evaluation of a website, application, or digital product to assess and improve its overall user experience by identifying usability issues, design flaws, and areas for enhancement
2 Product & Market Research
We gather, analyse, and interpret information about the products’s specific market or industry, understanding customer needs, assessing competition, and anticipating trends to inform product development and business strategies
3 User Experience Research
We systematically study the target users and their requirements using techniqes like User Interviews and provide realistic contexts and insights to design processes by uncovering true user problems and design opportunities
4 Innovation
We will Innovate and come up with novel ideas and solutions that drive positive change and enhance value for your product
5 User Experience Design
We will design a website, application, digital product or service with intuitive, efficient, and enjoyable interactions for users with a focus on enhancing usability, accessibility, and overall user satisfaction.
6 User Experience Testing
We will test and evaluate digital products or services by observing users interacting with them, identifying usability issues, and gathering insights to improve overall user satisfaction and functionality.
Results
Project details
Industry
Health-tech
Company
BurnCal
Duration
1 month
Problem Statement
- BurnCal wanted to Build an AI app that would allow users to effortlessly integrate AI Camera Vision Tracked workouts into their daily routine and reach their fitness goals.
- Allow users to track their workout quality while they workout and receive live feedback
- Create a solution to make the app spread awareness via itself to get a lot of downloads
- Use the app as a funnel for the premium/paid BurnCal workout app where the user gets a personal trainer to keep them accountable as well.
Competitor Research
Tested more than 30+ competitor apps and documented their pros and cons
Information Architecture + User Journey Map
Typeface
Poppins
Regular
SemiBold
Bold
Black
Color system
100s of Iterations
Zoomed out view, and a close up view of a few
Created a complete Design System
Final UI Design Screens
Complete App Prototype
Conclusion
- Successfully built an app that users loved at launch itself with zero user issues
- Successfully built an app with all the pros and none of the cons of any of the competitors thus creating a design that solved a large number of constraints
- Successfully created a lot of buzz via the app to achieve our goal of using this launch as a funnel/lead magnet for attracting more than 10% new users to the main premium BurnCal workout app
Inspired? Let’s Build Something Amazing!
Let’s design a user experience that drives results.
