BurnCal App Gamification

App gamification framework & design

Services Provided

1 User Experience Design Audit

We perform a systematic evaluation of a website, application, or digital product to assess and improve its overall user experience by identifying usability issues, design flaws, and areas for enhancement

2 Product & Market Research

We gather, analyse, and interpret information about the products’s specific market or industry, understanding customer needs, assessing competition, and anticipating trends to inform product development and business strategies

3 User Experience Research

We systematically study the target users and their requirements using techniqes like User Interviews and provide realistic contexts and insights to design processes by uncovering true user problems and design opportunities

4 Innovation

We will Innovate and come up with novel ideas and solutions that drive positive change and enhance value for your product

5 User Experience Design

We will design a website, application, digital product or service with intuitive, efficient, and enjoyable interactions for users with a focus on enhancing usability, accessibility, and overall user satisfaction.

6 User Experience Testing

We will test and evaluate digital products or services by observing users interacting with them, identifying usability issues, and gathering insights to improve overall user satisfaction and functionality.

Results

increase in referral sign-ups

0 %

increase in Daily App Open Rate

0 %

Increase in daily active users

0 %

Project details

Industry

Health-tech

Company

BurnCal

Duration

1 week

Problem Statement

BurnCal wanted to: Increase the amount of time a user spent on the app as well as the number of times a user opened and used the app.
Drastically improve the habit creation loop for the user to workout more often and stick to a long term goal as well as short term goals to keep them motivated and improve their odds of achieving their fitness goals.
Provide the user with the ability to have an extremely shareable and viral worthy reward system that would push the user to share progress publicly, thus increasing the likeliness of them sticking to their goals while at the same time creating awareness about the BurnCal app.

Typeface

Poppins

Regular

SemiBold

Bold

Black

Colors

Before UX Revamp

Wireframes & Iterations That Didn’t Make The Cut

After UX Revamp

Outcome

Saw significant increase in product awareness due to achievement sharing
Saw 350% increase in referral sign ups
Increased daily app open rate by 200%
Increased Daily Active Users by 120%
Increased workout consistency by 90% due to streaks

Inspired? Let’s Build Something Amazing!

Let’s design a user experience that drives results.