Grocery Delivery App

Inside the Grocery Delivery App project.

The brief

This product UX case study shows how a grocery and food-ordering mobile experience can be structured for two specific user contexts — single-user weekday ordering and multi-user weekend group ordering. The goal was to produce a polished, high-fidelity product experience that feels ready for build planning, stakeholder review, and comparison against existing food-delivery products.

Discovery

We started from the patterns that work and the patterns that don't in the leading food-delivery apps. Multi-user ordering is consistently the worst-handled flow in the category — most apps force every user to type their order separately into a shared cart, with no awareness of what others are ordering, no auto-splitting of the bill, and clunky handling of dietary restrictions and modifiers. Solving that flow well would be a real product differentiator.

Strategy

The product direction is built around two principles. First, the single-user ordering flow is optimised for speed of repeat-order — most people order from the same 3-5 restaurants on weekdays, so the home screen should reflect that. Second, group ordering is rebuilt around a shared session: one person creates a group order, others join with a link, everyone sees the cart in real time, dietary preferences are visible, and the split is handled automatically.

Execution

20+ high-fidelity screens cover onboarding, home, restaurant detail, menu navigation, item customisation, single-user cart, group-order session, real-time multi-user cart, dietary flags, bill split, checkout, post-order tracking, and re-order prompts. The screens are built in one coherent visual system so the product reads as a unified experience, not isolated interface shots.

Outcome

The final experience gives food-tech teams a clear reference for how the ordering journey, group cart, checkout, and post-order states can work together. The group-order flow is the strongest product differentiator because it solves a problem most apps in the category still get wrong.

"The Makreate team takes complex product spaces and turns them into clear, shippable product experiences. That's the difference." Product Lead — Food-tech consultancy

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