Have Makreate run this
100-point UX checklist

Review your product before you redesign it.

Use this checklist to audit your website, SaaS product, app, dashboard, funnel or service journey. If the list feels heavy, Makreate can run the audit, prioritize fixes and execute the UX design work.

Offer clarityPositioning, proof, value proposition and calls to action.
User journeysNavigation, onboarding, activation and task completion.
Forms and checkoutFields, labels, errors, payments and lead quality.
Design systemComponents, spacing, states, typography and accessibility.

The 100 things to check

Score each item as pass, weak, missing or not applicable. Fix the missing and weak items that are closest to revenue, activation, retention or support cost first.

1. Strategy and offer clarity

  1. The page explains who the product or service is for.
  2. The main outcome is clear within the first screen.
  3. The headline says what users get, not only what you do.
  4. The subheading removes the most common confusion.
  5. The primary CTA matches the buyer's next step.
  6. Pricing or starting price is easy to find when relevant.
  7. The page states the problem before listing features.
  8. Proof appears close to the claim it supports.
  9. The page answers why now, not only why us.
  10. There is one dominant conversion action per section.

2. Audience and research

  1. Primary user roles are documented.
  2. Buyer, user and approver needs are separated.
  3. Top objections are visible in copy or FAQ content.
  4. Analytics identify where users leave the journey.
  5. Support tickets are reviewed for repeated UX issues.
  6. Sales calls are reviewed for recurring confusion.
  7. Competitor flows are benchmarked before redesigning.
  8. User tasks are ranked by business importance.
  9. Research findings are connected to design decisions.
  10. The design avoids solving edge cases before core flows.

3. Information architecture and navigation

  1. Navigation labels use words customers actually understand.
  2. Important pages are reachable in one or two clicks.
  3. The menu does not mix audiences, services and resources randomly.
  4. Breadcrumbs or back paths exist in deep flows.
  5. Search, filters or categories exist when choices are many.
  6. Related content points users to the next useful page.
  7. Navigation works well on mobile without hiding key actions.
  8. Page order matches how buyers compare options.
  9. Dead ends are removed from important journeys.
  10. Repeated pages use a consistent structure.

4. Page hierarchy and content

  1. Each section has one clear job.
  2. Headings make sense when scanned without body text.
  3. Paragraphs are short enough to read on mobile.
  4. Claims are paired with evidence, examples or numbers.
  5. Feature lists are translated into user outcomes.
  6. Important details are not hidden in carousels.
  7. Buttons use action language, not vague labels.
  8. Images show the real product, output or result.
  9. Trust content appears before high-commitment CTAs.
  10. Long pages include anchors or repeated conversion paths.

5. Forms, checkout and lead capture

  1. Forms ask only for information needed at that step.
  2. Labels stay visible after the user starts typing.
  3. Required fields are obvious.
  4. Error messages explain how to fix the problem.
  5. Phone fields include country code handling.
  6. Users can tab through fields in the right order.
  7. The submit button says what will happen next.
  8. Privacy reassurance appears near the form.
  9. Checkout or inquiry flows do not create surprise costs.
  10. Thank-you pages confirm the next step clearly.

6. Mobile UX and responsive behavior

  1. The first screen on mobile shows value, not only empty space.
  2. Tap targets are large enough to use comfortably.
  3. Sticky actions do not cover content or forms.
  4. Images keep their real aspect ratio on mobile.
  5. Text aligns consistently within each section.
  6. Cards do not become taller than necessary.
  7. Tables, galleries and sliders remain usable on phones.
  8. Important CTAs are not pushed below excessive imagery.
  9. Mobile menus expose top conversion paths quickly.
  10. The page is tested on at least one narrow viewport.

7. Visual design and design system

  1. Typography scale fits the container size.
  2. Spacing is consistent across repeated components.
  3. Cards use consistent radii, borders and shadows.
  4. Primary and secondary CTAs are visually distinct.
  5. Status, hover, active and disabled states are designed.
  6. Icons clarify actions instead of adding decoration.
  7. Color contrast passes accessibility basics.
  8. Layouts avoid nested cards unless truly needed.
  9. Images, videos and screenshots share consistent framing.
  10. The interface does not rely on one color family only.

8. Trust, proof and conversion support

  1. Relevant case studies are shown before generic claims.
  2. Testimonials identify the person, role and service used.
  3. Logos are credible and not visually overpowering.
  4. Security, privacy or compliance cues appear when needed.
  5. Before and after context is clear in case studies.
  6. Pricing cards explain what is included.
  7. FAQs answer objections close to conversion points.
  8. Industry-specific pages link to relevant services.
  9. Guarantees or process commitments are specific.
  10. Results language avoids sounding like a concept or mockup.

9. Accessibility, speed and reliability

  1. Images include useful alt text or are marked decorative.
  2. Keyboard users can access controls and forms.
  3. Focus states are visible.
  4. Accordions, tabs and sliders use proper labels.
  5. Page weight is reduced where heavy assets slow the experience.
  6. Largest images are sized for their display area.
  7. Forms still work if optional scripts fail.
  8. Broken links, empty thumbnails and missing assets are removed.
  9. Structured data matches visible page content.
  10. Tracking does not block the core page from loading.

10. Measurement and iteration

  1. Every key CTA has tracking.
  2. Lead source, page URL and selected service are captured.
  3. Conversion events are defined before traffic starts.
  4. Heatmaps or recordings are reviewed after launch.
  5. A/B tests focus on meaningful buyer decisions.
  6. Post-launch fixes are prioritized by revenue or user impact.
  7. Sales feedback loops into the page and product roadmap.
  8. Support volume is tracked after UX changes.
  9. Retention or activation metrics are checked after product updates.
  10. The next UX iteration is scheduled before the design gets stale.

Want Makreate to run this checklist for you?

Send us the product, funnel or website you want reviewed. We will turn the audit into prioritized UX fixes, wireframes, UI updates and implementation-ready direction.

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