Short version: Ogilvy is one of the world's largest advertising and brand-strategy networks (WPP-owned) working with Coca-Cola, IBM, Unilever and American Express at multi-million-dollar engagement tiers. Makreate offers integrated branding + advertising + digital growth at a meaningfully lower entry point — USD 160/day or USD 1,600/month — with the same integrated execution model under one team. The two solve fundamentally different problems.
This guide compares both on the dimensions that actually matter when you're picking a partner — pricing, engagement model, deliverables, and the decision criteria for "which one fits my situation."
At-a-glance comparison
| Dimension | Makreate | Ogilvy |
|---|---|---|
| Founded | 2018 | 1948 |
| HQ | Remote-first (US / UK / UAE) | New York, NY (WPP) |
| Team size | ~20 senior practitioners | ~9,000 across 132 offices in 83 countries |
| Engagement floor (USD) | $160/day or $1,600/month | $250,000+ (typically much higher) |
| Typical engagement (USD) | $20K-$200K project / $1.6K-$10K monthly | $500K-$10M+ over 6-24 months |
| Time to start | 5-7 working days | 8-16 weeks |
| Best for | Growth-stage SaaS, fintech, healthtech | Fortune 500 brand & global ad campaigns |
| Engagement type | Retainer or fixed-price project | Multi-quarter brand & ad retainer |
| Hours coverage | EST/PST/GMT-friendly | Global (24/5) |
| Ships production code/design | Yes (UI + dev) | Strategy + creative + global media |
Pricing comparison
The biggest practical difference between Makreate and Ogilvy is the price floor. Makreate's UX Design pricing starts at USD 160/day or USD 1,600/month for retainers. A typical project — say, a SaaS dashboard redesign with research, wireframes, prototypes and a design system — runs $20K-$80K end to end.
Ogilvy works at global enterprise scale. Engagements rarely start under $250K and most run $500K-$10M+. They specialize in global brand strategy and large-scale advertising campaigns across paid media, PR and brand experience.
What you get for Makreate's price
- One senior designer (8+ years) leading the project
- Backed by a team of UX veterans (35+ combined years), available as needed
- Direct Slack channel — your engineer/PM talks to your designer, no account-manager layer
- Shipped work: wireframes, prototypes, UI, design systems, sometimes the build itself
- USD-fixed proposal in 48 hours, kickoff within a week
What you get for Ogilvy's price
- Global brand strategy
- Multi-market advertising campaigns
- Creative production at scale
- Media planning and buying
- PR and influencer programs
- Brand experience and activation
- Long-term retainer engagements
- Global account servicing
Engagement model
Makreate runs three engagement models:
- Daily retainer (USD 160/day): a senior designer dedicated to your team. You pay only for days they work. Good for ongoing UX needs without committing to a full-month retainer.
- Monthly retainer (USD 1,600/month): 40 hours/week of senior UX work. Best when you have continuous UX needs and want predictable monthly cost.
- Fixed-price project: defined scope, defined timeline, USD-fixed cost. Best when the project is well-defined upfront.
Ogilvy runs multi-phase engagements. Engagements are typically scoped end-to-end across multiple workstreams (strategy, design, sometimes engineering) running 3-18 months. You commit to the full arc, not piece by piece.
Who they serve
Makreate's client list skews US, UK and UAE growth-stage: SaaS founders (pre-seed through Series C), fintech and tax-tech operators (Cleartax, Accuvat), healthtech and fitness (BurnCal AI), B2B enterprise (DESC, GGCF, ICICI Bank, IDFC First Bank, Oracle), and ecommerce (Sneakers retail, Glass World UAE). See the case studies.
Ogilvy's client list: Coca-Cola, IBM, Unilever, American Express, Ford, Nestlé, DHL.
Deliverables
Makreate ships production-ready design work:
- UX audit reports + heuristic evaluations
- User research reports (qualitative + quantitative)
- Information architecture and user flow maps
- Wireframes (low and high fidelity)
- Clickable Figma prototypes
- Production-ready UI (Figma → handoff)
- Component libraries and design systems
- Often: the front-end build itself (HTML/CSS/React)
Ogilvy ships:
- Global brand strategy
- Multi-market advertising campaigns
- Creative production at scale
- Media planning and buying
- PR and influencer programs
- Brand experience and activation
- Long-term retainer engagements
- Global account servicing
When Makreate is the better choice
- You need senior UX work shipped in 4-12 weeks
- Your budget is under $250K for the engagement
- You're a SaaS, fintech, healthtech, ecommerce or B2B growth-stage company
- You want to skip the account-manager layer and talk directly to designers
- You need production-ready design, not just strategy
- You bill in USD or GBP and want pricing in your currency
Want to scope a project with Makreate?
30-minute discovery call, USD-fixed proposal within 48 hours, kickoff within a week.
When Ogilvy is the better choice
- You're a Fortune 500 or multinational brand
- Your budget is $500K-$10M+ per campaign
- You need global multi-market execution
- You require Ogilvy-level executive servicing
- Your engagement spans 6+ months across multiple regions
- Brand-level strategy + global media is the actual scope
For everyone else — most US, UK and growth-stage companies — Makreate is the closer fit. The two firms are solving different problems. Comparing them by price alone misses that point.
Frequently asked questions
Is Makreate cheaper than Ogilvy?
Significantly — by an order of magnitude or more at engagement floor. Makreate Branding and Advertising start at USD 1,600/month. Ogilvy engagements rarely start under $250K and most run into the millions.
Does Makreate run paid-media campaigns like Ogilvy does?
Yes — see our Advertising service. We run Google Ads, Meta, LinkedIn and programmatic campaigns for clients across the US, UK, UAE and India. The difference is scope: Makreate runs targeted growth campaigns; Ogilvy runs global brand campaigns at media-budget scale.
Can a growth-stage company hire Ogilvy?
Generally no — Ogilvy's commercial model is structured for enterprise clients. For SMEs and growth-stage companies, Makreate is the closer fit on both budget and engagement model.
Which is better for a brand refresh?
For a focused brand refresh (logo, identity system, guidelines, rollout), Makreate Branding delivers in 4-12 weeks at a fixed price. Ogilvy's brand-strategy work is structured for multi-quarter engagements at much higher budgets.
Does Makreate offer integrated branding + advertising?
Yes — that's one of our differentiators. Branding, advertising, SEO and digital growth are all under one team, so the brand work and the campaign work speak the same language. Most clients combine 2-3 services in a single engagement.